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FENDI is a famous luxury brand in Italy. It was first known as a leather family. FENDI is best known for its It Bag, a FENDIBaguette handbag, which looks like a French baguette, designed by the Fidelity family's SilviaVenturiniFENDI. In 1925, the Fendi brand was officially founded in Rome by Adele Fendi, specializing in the production of high-quality fur products. The Fendi fashion show was held for the first time in 1955. In 1965, thanks to the addition of Karl Lagerfeld, FENDI has gradually added haute couture, menswear, shoes and perfumes. Since then, the company has grown and expanded, and its business scope has expanded to include knitwear, swimwear, and even jewelry and men's fragrances. Since its inception, the Fendi brand has earned a reputation in the world of high fashion with its luxurious fur and classic handbags. In December 2018, the World Brand Lab released the "Top 20 of the 2018 World Brands" list, and Fendi ranked 415.

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